So what are the cons and pros of the Helvetica font that seems to be causing this much debate between graphic designers? However popular the Helvetica font seems to be, it has been at the root of most love-hate relationships with graphic designers, some claim to love the font and the others oppose. Some to mention that use Helvetica in logos would be the Microsoft logo, Target, Motorola, Panasonic and much more.
Helvetica typeface essay professional#
Nowadays Helvetica has perhaps over 100 styles of the typeface, a few mentioned examples would be Bold, Light, Roman, Black etc.īeing the most used font by professional graphic designers, it comes to no surprise to its appearance in the public through many mediums. 20 years later after the helvetica was introduced in print magazine in 1963, the font became the official typeface of the New York Subway and only recently in 2007 celebrated the 50th Anniversary of the typeface with a documentary film on an international level giving more public exposure. Helvetica was later introduced to the USA in print magazine in 1963, shortly after “NeueHass Grotesk” changed its name to the commonly known title of “Helvetica” in 1961, just two years previous. However alike the two have very distinct differences which can be pinpointed. Similar fonts like Helvetica which the two are often confused by their similarity is the Arial Roman font. Helvetica was ultimately the revival of the German typeface Grotesk that had started in 1898 in which Helvetica was formerly known as “NeueHaas Grotesk” however the original font was different in comparison to the modern use of the font. It is a widely used san serif typeface influenced by the 19th century typeface Akzidenz-Grotesk from Berthold, alongside other German and Swiss designs. In the year 1957 Helvetica was developed by Max Miedinger an innovative Swiss designer with work in typography alongside Eduard Hoffmann who had great enthusiasm on typography and typefaces.
Close in second and third being Trajan and Garamond. Helvetica is perhaps the most favoured font for professional graphic designers.
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